Creating Value for Customer, Company and Society, 1st Edition
Marketing Remix Introducing the 4As. Think Like a Customer.
Managing Acceptability. Managing Affordability.
The 4 A's of Marketing
Managing Accessibility. Managing Awareness. Applying 4A Analysis. Appendix B Mini Cases.
Principles of marketing
How to Succeed in Marketing. A model of exposition, this book brings to life principles and policy guidelines with new diagnoses of both market successes, from the Aflac Duck to buying shoes on the web with Zappos, and market failures, from Apple's, yes Apple's, Newton to Ford's Edsel. The focus is on learning how to be a better analyst, manager, innovation implementer, and sustainer.
Meticulously argued and illustrated, this book will make the reader better able to succeed in the knowledge economy and beyond.
Two thumbs up! A 'must-read' for any business that wants to be customer-oriented!
Could Adding the 4As to Your Marketing Mix Make a Difference?
It offers a simple and powerful way for businesses to keep from falling prey to navel gazing. The 4A's of Marketing represents a long overdue, truly novel framework for thinking about marketing decision-making.
- Could Adding the 4As to Your Marketing Mix Make a Difference??
- Helen of Troy: Beauty, Myth, Devastation;
- 5 ways to create added value for customers;
Despite decades of exhortations that companies adopt a more customer-centric stance, the decidedly company-centric 4P's paradigm has endured. In the 4A's of Marketing, Professors Sheth and Sisodia creatively convert the 4P's to the desired customer perspective.
What Is Marketing?
Think benefits rather than features: Price becomes Affordability; Place becomes Accessibility; and so forth. The shift in perspective is deceptively simple but profound in its implications for how marketers anticipate the impact of their decisions on the consumer.
- Jesu, Joy of Mans Desiring;
- Animals Tails.
- Passar bra ihop?
The 4A's of Marketing offers a game-changing perspective for any manager or organization striving to become market-driven and customer-centric. Jagdish Sheth and Rajendra Sisodia have teamed up to develop a powerful treatment of customer-centric marketing.
Built around the notion that the customer is the dominant actor in most markets, the 4A's of Marketing identifies four roles of customers to which marketers must respond if they are to be successful. Written in an engaging and highly accessible style, this book is filled with real world examples that illustrate the concepts and ideas it offers. It is 'must' reading for every marketer and contains especially sage advice for marketers who want to return the marketing function to a central role in the strategic planning of firms.
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